Where does Nike get its prominent background graphics that lure the world into buying from their athletic lines? How does Sony bring their products to life through visual appeal? Who is the mastermind behind the unmistakably unique album covers for bands such as Bonobo, Grimes, Shabazz Palaces or Tame Impala?
Leif Podhajsky is a self-taught Australian-born artist and creative director whose multi disciplined style fastens the two industries of music and art. Now based in London, England, Podhajsky has become a prominent artist in the graphic design industry producing limited edition pieces to advance the viewer’s eye—and the client’s success.
Known for exploring themes of connectedness and the psychedelic experience, Podhajsky’s work aims to inspire its viewers to become realigned with themselves and their surroundings. He utilizes striking abstractions of nature to lure you into the album, mix tape or organic product he has constructed.
As an artist seeking to explore his own imagination through artwork, a connection between the digital and organic world is where Podhajsky thrives. After forming organic matter such as textures, photographs and drawings, he scans them into the digital realm where he is able to produce a wide spectrum of visuals –from rippling waves and countoured shapes to melting faces or mystically blended landscapes.
Despite a busy freelancing schedule throughout many different time zones, Podhajsky’s creative passion and desire to bring his imagination to life doesn’t stop with professional gigs. With his own blog called “Melt,” he develops more expansive, “personal” projects and curates content to showcase his creative mindset. On the blog you will find sections of Mixtapes, Albums and Documentaries promoting worldwide artists through features of his artwork.
One of the most sought after artists due to his ability to master different mediums, Podhajsky’s work denies any claims of album art as a “dying medium” and allows viewers to delve into the unknown connection between their existence and the world around them.